| CXO level executives
from nearly one-third of the Forbes International 500 serve
on programs assembled and facilitated by The Harvard Group. |
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We Help You Capture C-Level Opportunities
Profitability Institute workshops enable companies to bridge the
gap between today’s most powerful sales tactics and strategies
and their practical application. We do this by selectively engaging
members from our network of more than 500 top C-level executives
to participate in most workshops. This enables your senior-level
sales staff to see exactly what is required to secure real world
engagements with the right prospects: C-level professionals.
Drawing on the principles of ‘Experiential Learning,’ every Profitability Institute engagement is designed to:
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Create an
atmosphere of frank, open dialog between your sales force,
sales managers, and a select group of C-level customer executives. |
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Enable participants to practice presenting your most compelling value propositions to C-level prospects in a risk-free environment. |
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Deliver a customer-focused approach that enables companies to successfully migrate from product-centric sales to solution-based sales. |
In addition to having dedicated time with top prospects, your senior-level sales staff and sales management team will walk away from each Profitability Institute engagement
with a:
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Deeper understanding of the trends and issues impacting
C-level decisions. |
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Working knowledge of what your prospects expect from a
Strategic Vendor. |
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Solid experience in presenting your solutions in the context of the business value they bring to your customers. |
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Proven process for coaching your sales teams through sales opportunities from a C-level perspective. |
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Definite
action plan for putting this knowledge to work. To discover
the difference this can make for your organization, contact
us today.
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