| Almost one-third of chief IT professionals from the Forbes International 500 serve on Boards assembled by The Harvard Group. |
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Balancing High Touch with Hard ROI
High touch programs have always been viewed as an essential component to relationship management between large information technology vendors and their enterprise customers. However, monitoring their impact and measuring their ROI continues to be challenging.
The Harvard Group conducted an interview-based survey of more than 20 senior business and technology executives to assess the impact and influence of high touch program offerings on the following four business objectives:
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Driving acceptance of the vendor’s business strategy |
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Increasing customer satisfaction |
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Changing the customer’s overall perception of a technology vendor |
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Driving account penetration, either indirectly or through specific sales opportunities |
For the full report, click here.
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